Deploying content
that converts
I love writing. But I've been spending more time prompting lately. I'm a copywriter learning to be a Content Operator.
What is copywriting today?
Good content has become a luxury
Plenty of people feel AI writes them great copy. In reality they get the same alphabet soup as everyone else. I'm not claiming I can hack AI into writing like a human. But I know what machines can do, and I can tell when the output needs reworking and when it genuinely landed.
Content has to entertain (me)
The world is drowning in flavourless filler. Ballast. AI slop. People are going immune to anything that doesn't grab them instantly. It's not enough to just write something anymore. Every word has to fit the brand, the message needs depth, and the whole thing has to inform, entertain and convert.
you won't like the outcome
1,000× more copy is being written.
To work, it has to be 1,000× better
how about combining craft and technology?
Copywriter & Operator
Mining
data
Before I write a single word, I dive into research and finding the angle that will work. I go deeper than I ever could before (nobody would have paid for it). Now it's non-negotiable.
Taming
AI
I use AI to multiply capacity, not to replace thinking. Drafts hit my desk faster, which leaves more time and energy to tune and improve them.
Hear how I operate →Having
taste
The machine doesn't know what's good. I do. Only what passes my seniority filter goes out. I put in the proverbial 10,000 hours of writing before it was cool — generic AI slop simply doesn't get past me.
Missions Accomplished
Tech — 13. 4. 2026 — 5 min čtení
Vzpomínají tu na GDPR dort od Jourové. A dnes učí AI, aby za nás brzy mohla sama nakupovat a platit
Dárek od české eurokomisařky si v evropském ústředí Mastercard pamatují i po letech. Nahlédli jsme do místa, kde se píše budoucnost karetních plateb.
Matyáš Vejskal
Stovka parťáků, hromada müsli a jeden trychtýř
Řiďte firmu, která nezná slovo „nejde“.
We Are Making Drones Digitally Visible
Nalíčeno na vysokou
Intercepted in inboxes and social media
“Matyáš isn't just a copywriter. He's the external brain of our marketing.”
“I don't know who writes this for you, but they're doing a hell of a job. It really has guts.”
“If anyone else were selling their products, they wouldn't hit a fraction of those numbers.”
Different worlds. Each one all in
Tech &
Future
SaaS, AI, crypto. I translate nerd-speak into human that mere mortals can digest. I'm the interface between a complex product and a new lead.
Tone of voice
on the edge
For brands that go their own way. The nerve to entertain, stir emotion and step off the safe path. An authentic voice is the only one you can hear in the AI storm.
Media Relations
& PR
In copy, media is a world with no room for compromise. Clever words aren't enough — as an editor, I make sure only gripping stories, original opinions and news that matters reach readers.
How to deploy me
I am not an agency. I am an external unit that embeds into your marketing or product team. I write mainly for your customers, not for the drawer or management.
this is where 90 % of collaborations start
Risk-free start
A live micro-task within 2 hours. We publish? I invoice.
Doesn't click? You pay nothing
Invest in content that hits
Hired Gun
One-off missions and smaller projects
€85 / hr
External Writer
Long-term operations and regular content
€75 / hr
Don't worry, I don't bite
Need a trial run?
